Home Staging the design process of de-personalizing a property prior to putting it up for sale in the real estate marketplace. This is often achieved by re-arranging, de-cluttering and improving on certain items.
The goal of staging a home is to help it sell quickly and for the most amount of money by appealing to the largest amount of prospective buyers. Staging focuses on improving a home's potential by transforming it into a ‘neutral' property. Staging creates a living space buyers can "see" themselves in, similar to how model home displays are presented.
Staging also helps create an environment that will lead a buyer's eye to the home's attractive features, while minimizing its flaws.
Many homeowners agree that staging is a practical first step prior to selling any home, especially since the cost of staging a home is usually much less than the increased selling price often achieved from a professionally staged home.
Top 3 features that buyers look for:
- freshly painted walls, updated flooring and organized storage
Why Staging Works
The most compelling reason you should stage your home is to get the best price for your property. Staging allows buyers to see the house as it really is without the distractions of the homeowner's collectibles and clutter. Staging creates visual value - it let's the buyers see the potential of the space, and you are selling space after all.
Many buyers look for flaws to justify low offers. Staging will help decrease the chances of receiving lower than asking price offers.
87% of homebuyers use the internet as a major tool in their home search. A staged home will look more appealing on photos than a home that is not staged. If the buyer is not enticed by the pictures, chances are they will not view the property.